The British Heart Foundation is the UK’s largest nonprofit focused on heart health. Their goal is to lead the fight against heart disease – number one killer in the UK. They’ve recently launched an advergame, Food for Thought, focused on educating children about healthy lifestyle. (more…)
A recent marketing campaign turned Boston bomb scare exposes the fragmentation and generational divides that modern day marketers are confronting. There intent is to cut through the noise in an effort to present relevant messages to people who care. To do this successfully they must increasingly find ways to reach smaller and smaller niche audiences with more and more relevant content. (more…)
HBR recently published results of a year long study, conducted in collaboration with eBay Germany, that involved 140,120 eBay customers. The study was aimed at determining whether or not there is business value in Customer Community Marketing Programs. The results are quite fascinating. (more…)
MacDonalds is taking advantage of the ubiquity of cell phones in Japan to introduce QR codes on its sandwich wrappers. The codes, commonly used to code business cards for scanning by cell phones, will contain nutritional information for each of 19 sandwiches. They’ve also created cell phone friendly URLs for those with out cameras in their phones. (more…)
Maconomy a company offering business solutions and services for professional service firms, agencies, and the like has created an interesting little advergame to explain the importance of timekeeping in the consulting/agency business. (more…)