The British Heart Foundation is the UK’s largest nonprofit focused on heart health. Their goal is to lead the fight against heart disease – number one killer in the UK. They’ve recently launched an advergame, Food for Thought, focused on educating children about healthy lifestyle.

The game is staged in a virtual city where players complete tasks to earn the right to register for a cool prize–anti-gravity boots if I recall. The came is really well done, the lessons are solid and the play itself is enough to keep you engaged. Nice!