The British Heart Foundation is the UK’s largest nonprofit focused on heart health. Their goal is to lead the fight against heart disease – number one killer in the UK. They’ve recently launched an advergame, Food for Thought, focused on educating children about healthy lifestyle. (more…)
Wired’s contributing editor Frank Rose talks straight about Second Life. “Companies say, ‘It’s an experiment’ — but what are they learning?” Tobaccowala asks. “Basically, they’re learning how to create an avatar and walk around in Second Read more…
Santiago Chile agency Perfil BTL recently launched a new guerrilla anti-smoking campaign for the Instituto Nacional del Tórax. The campaign promotes the Tórax Institute which offers therapy for highly addicted smokers. (more…)
Maconomy a company offering business solutions and services for professional service firms, agencies, and the like has created an interesting little advergame to explain the importance of timekeeping in the consulting/agency business. (more…)