Challis Hodge

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Category: Advertising

Advertising

British Heart Foundation: Food for Thought

The British Heart Foundation is the UK’s largest nonprofit focused on heart health. Their goal is to lead the fight against heart disease – number one killer in the UK. They’ve recently launched an advergame, Food for Thought, focused on educating children about healthy lifestyle. (more…)

By Challis, 17 years ago February 3, 2008
Advertising

How Madison Avenue Is Wasting Millions on a Deserted Second Life

Wired’s contributing editor Frank Rose talks straight about Second Life. “Companies say, ‘It’s an experiment’ — but what are they learning?” Tobaccowala asks. “Basically, they’re learning how to create an avatar and walk around in Second Read more…

By Challis, 18 years ago July 25, 2007
Advertising

Who Needs a Smoke?

Santiago Chile agency Perfil BTL recently launched a new guerrilla anti-smoking campaign for the Instituto Nacional del Tórax. The campaign promotes the Tórax Institute which offers therapy for highly addicted smokers. (more…)

By Challis, 19 years ago September 23, 2006
Advertising

Maconomy Releases New Game “Catch Time – On Time”

Maconomy a company offering business solutions and services for professional service firms, agencies, and the like has created an interesting little advergame to explain the importance of timekeeping in the consulting/agency business. (more…)

By Challis, 19 years ago May 11, 2006
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