Design & Art: On Creativity

For those of you who have known me for a while you’ve no doubt heard me on my soapbox lecturing about the distinction between art and design. Simply put, Design is a creative problem solving discipline whereby we solve problems for a particular group of people, more often than not,  in the interest of furthering a business interest. (more…)

By Challis, ago

Advertising with Improvised Explosive Devices

A recent marketing campaign turned Boston bomb scare exposes the fragmentation and generational divides that modern day marketers are confronting. There intent is to cut through the noise in an effort to present relevant messages to people who care. To do this successfully they must increasingly find ways to reach smaller and smaller niche audiences with more and more relevant content. (more…)

By Challis, ago