about, with & for is a collaborative forum hosted by the Institute of Design to discuss emerging topics, methods and issues in design research. The core values of research and discovery methodologies have been embraced by leading companies wishing to increase brand legitimacy, capacity, and impact. What challenges are on the forefront for these leading institutions? (more…)
MacDonalds is taking advantage of the ubiquity of cell phones in Japan to introduce QR codes on its sandwich wrappers. The codes, commonly used to code business cards for scanning by cell phones, will contain nutritional information for each of 19 sandwiches. They’ve also created cell phone friendly URLs for those with out cameras in their phones. (more…)
Santiago Chile agency Perfil BTL recently launched a new guerrilla anti-smoking campaign for the Instituto Nacional del Tórax. The campaign promotes the Tórax Institute which offers therapy for highly addicted smokers. (more…)
Entertaible concept: combination of electronic gaming and traditional board games. The Entertaible concept is a tabletop gaming platform that marries traditional multi-player board and computer games in a uniquely simple and intuitive way. Entertaible comprises a 32-inch horizontal LCD, sophisticated touch screen-based multi-object position detection, and all supporting control electronics. (more…)
A nice article in The New York Times Business section on customer research: Get Out of That Rut and Into the Shower (I can’t vouch for the title though). I really liked the fact that this brief article steered clear of the usual academic rhetoric about anthropology and ethnographic methods. Instead, just a couple of quick anecdotes that illustrate why it’s so important to get out and observe your customers. (more…)