Great article…read it! For the average U.S. company, Gilmore and Pine have simple advice: think less about where to put ads—ubiquity is killing advertising’s power—and more about how to shape the places customers interact with Read more…
The British Heart Foundation is the UK’s largest nonprofit focused on heart health. Their goal is to lead the fight against heart disease – number one killer in the UK. They’ve recently launched an advergame, Food for Thought, focused on educating children about healthy lifestyle. (more…)
Wired’s contributing editor Frank Rose talks straight about Second Life. “Companies say, ‘It’s an experiment’ — but what are they learning?” Tobaccowala asks. “Basically, they’re learning how to create an avatar and walk around in Second Read more…
A recent marketing campaign turned Boston bomb scare exposes the fragmentation and generational divides that modern day marketers are confronting. There intent is to cut through the noise in an effort to present relevant messages to people who care. To do this successfully they must increasingly find ways to reach smaller and smaller niche audiences with more and more relevant content. (more…)
Santiago Chile agency Perfil BTL recently launched a new guerrilla anti-smoking campaign for the Instituto Nacional del Tórax. The campaign promotes the Tórax Institute which offers therapy for highly addicted smokers. (more…)