Brand

Branding the American Family

A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium. An enlightening white paper by Laura Oswald who writes, “The size, composition, and interpersonal dynamic of families has changed, as has the way families are represented in popular culture. (more…)

By Challis, ago
Business

More Thoughts on the Designer’s Role in Business

User-Centered Design is a process in which usability engineers, designers and others participate to design a product or service. The premise being that the calculated and structured involvement of users in the process from start to finish will maximize the likelihood that the businesses goals will be met or furthered through a solution that meets the users wants and needs in a way they would expect. (more…)

By Challis, ago