Jennifer Rice over at Brand Mantra posted some interesting thoughts on “Innovation and brand extensions.” She was responding to a readers who asked if Amazon’s recent performance problems were due to brand extension. (more…)
A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium. An enlightening white paper by Laura Oswald who writes, “The size, composition, and interpersonal dynamic of families has changed, as has the way families are represented in popular culture. (more…)
Industry leaders say laying a foundation for the brand inside the company should be the first step, before the company undertakes any external marketing communications. Yes that’s right Successful brand equals successful user experience which results from Read more…