The Useful-Usable-Desirable Model The Experience Hierarchy of Needs is developed in the style of Malow’s Hierarchy of Needs. Maslow’s hierarchy begins with basic human needs for survival like food, shelter, safety and security. After basic Read more…
Philips Research has integrated experience research into its innovation pipeline. “Our people-centric research involves understanding what people actually want from technology to improve their daily lives,” continued Rick Harwig. “For this purpose Philips Research has built two new research laboratories in Europe, next to the existing HomeLab. (more…)
about, with & for is a collaborative forum hosted by the Institute of Design to discuss emerging topics, methods and issues in design research. The core values of research and discovery methodologies have been embraced by leading companies wishing to increase brand legitimacy, capacity, and impact. What challenges are on the forefront for these leading institutions? (more…)
A nice article in The New York Times Business section on customer research: Get Out of That Rut and Into the Shower (I can’t vouch for the title though). I really liked the fact that this brief article steered clear of the usual academic rhetoric about anthropology and ethnographic methods. Instead, just a couple of quick anecdotes that illustrate why it’s so important to get out and observe your customers. (more…)