Philips Research has integrated experience research into its innovation pipeline. “Our people-centric research involves understanding what people actually want from technology to improve their daily lives,” continued Rick Harwig. “For this purpose Philips Research has built two new research laboratories in Europe, next to the existing HomeLab. One for personal healthcare technologies (CareLab) and another for atmosphere creation for retail (ShopLab). Here people are confronted with the latest innovations and we are able to research the functionality and acceptability of the concept, as well as the way people experience it.”
Ambiguating the Terminology: Quantitative Ethnographics
Interesting writeup by Mike Kuniavsky over at Orange Cone.