In this 1999 article on retail anthropology the author offers a top 10 tips list for bricks and mortar retailers. Due to my lack of experience it would be inappropriate for me to argue with retail methods such as placing sales racks at the back of the store to make customers walk through more merchandise or curving aisles to encourage exploration [read confuse the customer and get them lost]. I can say without hesitation that this just won’t work online. The escape route is much easier. BTW. I deplore being subjected to this strategy in the bricks and mortar retail environments as well. Story here.
Ethnography
Ambiguating the Terminology: Quantitative Ethnographics
Interesting writeup by Mike Kuniavsky over at Orange Cone.