Ethnography
Experts Tell Retailers How to Lure In Customers, Then Keep Them Satisfied
In this 1999 article on retail anthropology the author offers a top 10 tips list for bricks and mortar retailers. Due to my lack of experience it would be inappropriate for me to argue with retail methods such as placing sales racks at the back of the store to make customers walk through more merchandise or curving aisles to encourage exploration [read confuse the customer and get them lost]. I can say without hesitation that this just won’t work online. (more…)