Nice Post by Richard over at UXmag.
[…] Even the most unique product will eventually be commoditized in the minds of your clients. It’s not an issue of if just of when.
So why did she hire us then?
Well, according to her it was for all the little things we do, the things that have nothing to do with the product we supply. My belief is this:
The product and service we offer categorizes us, everything else we do defines us.