Coffee Innovation

066.jpg P&G has put a new twist on coffee with Folgers Simply Smooth(TM), the first nationally available stomach-friendly coffee. Estimates suggest that 35-40 million American adults limit their coffee intake due to stomach discomfort. According to P&G… (more…)

By Challis, ago

Branding the American Family

A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium. An enlightening white paper by Laura Oswald who writes, “The size, composition, and interpersonal dynamic of families has changed, as has the way families are represented in popular culture. (more…)

By Challis, ago