P&G has put a new twist on coffee with Folgers Simply Smooth(TM), the first nationally available stomach-friendly coffee. Estimates suggest that 35-40 million American adults limit their coffee intake due to stomach discomfort. According to P&G… (more…)
MacDonalds is taking advantage of the ubiquity of cell phones in Japan to introduce QR codes on its sandwich wrappers. The codes, commonly used to code business cards for scanning by cell phones, will contain nutritional information for each of 19 sandwiches. They’ve also created cell phone friendly URLs for those with out cameras in their phones. (more…)
Jennifer Rice over at Brand Mantra posted some interesting thoughts on “Innovation and brand extensions.” She was responding to a readers who asked if Amazon’s recent performance problems were due to brand extension. (more…)
A Strategic Study of the Culture, Composition, and Consumer Behavior of Families in the New Millennium. An enlightening white paper by Laura Oswald who writes, “The size, composition, and interpersonal dynamic of families has changed, as has the way families are represented in popular culture. (more…)
Industry leaders say laying a foundation for the brand inside the company should be the first step, before the company undertakes any external marketing communications. Yes that’s right Successful brand equals successful user experience which results from Read more…