Customer Experience
Experience Hierarchy of Needs
The Useful-Usable-Desirable Model The Experience Hierarchy of Needs is developed in the style of Malow’s Hierarchy of Needs. Maslow’s hierarchy begins with basic human needs for survival like food, shelter, safety and security. After basic Read more…
A recent marketing campaign turned Boston bomb scare exposes the fragmentation and generational divides that modern day marketers are confronting. There intent is to cut through the noise in an effort to present relevant messages to people who care. To do this successfully they must increasingly find ways to reach smaller and smaller niche audiences with more and more relevant content.
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