In a recent study, ‘A Glimpse of the Next Episode‘, Nokia predicts that 25% of all ‘entertainment’ will be created, edited, and disseminated within peer groups rather than traditional media outlets.
“From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call ‘Circular’. The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups – a form of collaborative social media,” said Mark Selby, Vice President, Multimedia, Nokia.
What I find questionable about this prediction is not whether the technology will support the activities but rather will the output be entertainment at all? I can’t help but wonder if we’ll be applying new technologies to a stagnant pool of inbred creative assets?
It’s always fascinating to watch the evolution of technology and the ways in which people adapt and apply it in ways never imagined. I’m ready to be entertained in 2012 one way or another.