Human-Centered Design

All Brains Around the Table and No Field Research Makes Jack a Dull Product

A nice article in The New York Times Business section on customer research: Get Out of That Rut and Into the Shower (I can’t vouch for the title though). I really liked the fact that this brief article steered clear of the usual academic rhetoric about anthropology and ethnographic methods. Instead, just a couple of quick anecdotes that illustrate why it’s so important to get out and observe your customers. (more…)

By Challis, ago

The Social Science Information Gateway

The bio of Hector Blackhurst, Section Editor, Ethnology/Anthropology, is a great description of today’s social scientist. “Hector Blackhurst has been SOSIG section editor for Ethnology/Anthropology since May 1996. Absorbing though this work is, he has found it advisable to continue with his day job as Social Sciences Librarian in the John Rylands University Library of Manchester. (more…)

By Challis, ago